20 Facts to Land New Clients!
‘’Tell me 20 things I don’t know about our niche’’
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David C. Baker is an advisor for businesses and charges18K a day. He’s helped more than 900 companies and is very knowledgeable about all the factors that make people and businesses successful.
In a recent article, he talks about the fact that many business owners do not know enough about a subject to keep their audience hooked on what they have to say… Their listeners stop listening because they simply do not have something new to say. David talks about the exercises he wants his clients to do in order to become better at what they do. I want you to do the same exercise to become even more successful at what you do, let's start!
Pretend that you are in an airplane on a long plane, after a few hours you get bored so you decide to strike up a conversation with the man next to you. Turns out he works in the same niche as you do! What are the coincidences right!? During the conversation, you notice that his man has nothing new to say about his niche and business, which makes the conversation boring…. So you start to wonder how you can bring the spark back into the conversation and establish authority in your niche at the same time…
So now tell yourself; ‘Stop, give me 20 facts!… Share 20 things about the niche he didn’t know.’ During this exercise, you make two assumptions: the first is knowing that you are smart, and the second is that you are knowledgeable about your niche. Those things have to be true for this exercise to be successful and it’s a great way to test yourself.
Try to WOW this person 20 times within the next 30 minutes by telling him things he did not know about your niche. The man that you’re talking with will be blown away by your views on some of the same problems that he struggles with on a daily basis. He gets more and more engaged with what you have to say and asks ‘What are some of the things you’ve noticed that I had no idea about?’
Your answers to this question will make great subjects for specific articles on LinkedIn or your own website! Establish your authority in your niche by answering specific questions that your audience has, by using knowledge most of your competitors don’t have.
